New car storage lot


Shifting from Bricks & Mortar to an Omni-Channel, Customer-Focused Marketing Strategy

Digitization, regulations, evolving customer needs, and new competitors have set the stage for a significant rethinking of the traditional automotive retail model.

Retailers are moving from multi-channel to omni-channel customer engagement and are leveraging online and boutique stores. Big data and analytics are increasingly being used to refine and target customer marketing engagement. Competition in auto retail and aftersales is growing. Digital is becoming the starting point for customer decision journeys.

Customers have new mobility preferences, increasing needs for customization and are driving higher demand for used cars and fleet service. At the same time, auto-leasing, insurance companies, online vehicle comparison sites, and financial institutions are providing new streams of information that is outside of the direct influence of dealers, which are significantly impacting consumer buying decisions.

What We Do

Core Agenda works with automobile dealers, their marketing & sales teams and their marketing outside resources to help them:

Are you ready to get ahead of the ongoing, digital-led shifts in automotive retail marketing?

Let’s talk.