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B2B Sales Are Data-Driven, Enabled by Digital Tools, Supported by Advanced Analytics, & Focused on Really Understanding the Customer

B2B marketing and sales are in the process of a significant transformation, with several core trends completely changing what will be required to be a market leader over the next several years.

Advanced analytics and machine learning have given sales executives access to historically unprecedented amounts of data and computing power, allowing them to predict with a high degree of precision the most valuable sales opportunities – and dramatically improve sales productivity accordingly. Buyers have become more content-driven, technically savvy, and comfortable engaging through digital channels.

This shift has given rise to a new breed of sales leaders who have technical and strategic expertise. Sales organization staffing has seen a significant reduction in the field sales and marketing functions, while inside sales and analytics teams are rapidly growing. Finally, as subscription-based models grow, sales need to be re-won on an ongoing basis – making the customer-relationship function much more critically important.

What We Do

Core Agenda works with CEOs, business owners and sales & marketing leaders to help them:

Ready to Upgrade Your Data-Driven, Digitally-Enabled B2B Marketing Program?

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