Young doctor in office with colleagues

Healthcare

Marketing & Capturing Pockets of Profitable Revenue Growth While Shifting To Consumer-Focused Business Models & Mindsets

The healthcare sector is challenged by declining insurance reimbursements, a shift to patients assuming more payment responsibilities, growing administrative duties that take time away from patients, and efforts to avoid physician burnout given time demands.

The rising cost of government reporting and changing reimbursement models are particuarly challenging for independent practices. To remain viable independently, physicans have to evolve their practice strategies to control costs through options such as joining an ACO, while growing revenue through marketing outreach and adding ancillary services to increase profitable reimbursements.

At the same, health systems, hospitals and many other players in the healthcare ecosystem are adopting value based approaches while shifting to consumer-focused business models and mindsets. Patients themselves have more access to data than ever, as well as more competitive options for treatment – which has created new patient expectations along with the challenge to keep them engaged.

What We Do

Our Healthcare experts work alongside our clients, from large healthcare providers to small practices, to:

Looking to update your marketing for the changing needs of the modern patient?

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