Marketing & Capturing Pockets of Profitable Revenue Growth While Shifting To Consumer-Focused Business Models & Mindsets
The healthcare sector is challenged by declining insurance reimbursements, a shift to patients assuming more payment responsibilities, growing administrative duties that take time away from patients, and efforts to avoid physician burnout given time demands.
The rising cost of government reporting and changing reimbursement models are particuarly challenging for independent practices. To remain viable independently, physicans have to evolve their practice strategies to control costs through options such as joining an ACO, while growing revenue through marketing outreach and adding ancillary services to increase profitable reimbursements.
At the same, health systems, hospitals and many other players in the healthcare ecosystem are adopting value based approaches while shifting to consumer-focused business models and mindsets. Patients themselves have more access to data than ever, as well as more competitive options for treatment – which has created new patient expectations along with the challenge to keep them engaged.
What We Do
Our Healthcare experts work alongside our clients, from large healthcare providers to small practices, to:
- Identify new sources and opportunities to grow profitable revenue.
- Optimize their organization to thrive in the digital reputation landscape and simplify their struggle to modernize digital technology while not impeding ongoing operations in the process.
- Select and implement great patient-focused marketing initiatives that target key patient customer journey touchpoints, taking advantage of Core Agenda’s broad expertise in strategy, customer-focused marketing, digital marketing, marketing technology, creative services, business analytics and more.
- Understand patient needs and behaviors by developing superior segmentation capabilities, augmented by advanced analytics and testing to develop insight-driven, data validated patient marketing game plans.
- Develop great patient experiences that build trust, loyalty, deeper relationships and advocacy through consistently positive touchpoint interactions, and optimize them by using Core Agenda’s Sense & Respond.
- Co-develop and market new ancillary services to generate profitable reimbursements including discretionary healthcare procedures, concierge medicine, coopetition relationships and the myriad of opportunities evolving from the growing consumer focus on health & wellness.
- Nurture promoters, your most loyal patients who are will advocate for your practice — both in good times and bad.
- Build and reinforce doctor, medical office and industry professional referral channels.
- Make sense of the complex challenges across their top-level strategic journeys that underlie their marketing efforts, and work with them to grow new skills and capabilities to address today’s business challenges.
- Develop a plan to strengthen the long term value of their organization and help execute that plan so that each partner’s contributions will be fairly unlocked at their retirement.