CUSTOMER-FOCUSED MARKETING & STRATEGY

What do your customers really care about? How do you reach them? What happens when you put them first?

We combine in-depth insights with practical expertise to help you build a customer focused and growth oriented organization.

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What we do

Strategy


Strategy provides a focal point to make sense of the challenges of customer-focused marketing – aligning marketing efforts and optimizing opportunities against available resources.
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Customer-Focused Marketing


Core Agenda combines in-depth insights with practical expertise in marketing, operations, and economics to help you build a customer-focused—and growth-oriented—organization.
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Digital Marketing


Transformational digital marketing initiatives that provide competitive advantages for years to come – as well as dramatically improve digital marketing ROIs in the process.
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Marketing Technology


Core Agenda helps clients evaluate, select, strategize, and implement the best marketing technology solutions for their needs by using its Technology Leadership Approach.
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Business Analytics


Actionable customer insights & segmentation capabilities – those that allow you to allocate scarce resources where they’ll deliver the highest payoffs.
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Creative Services


Exceptional customer experiences taken one step further. We create a buzz. We develop the memorable. We creatively differentiate you from your competitive pack.
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Nutshell

In a nutshell …

We adapt leading, customer-focused marketing approaches, scaled to your current stage of organizational growth, and help you:

  • Make sense of your marketing challenges and opportunities – specifically in the context of your goals, your industry segment, and your markets.
  • Select the optimal omnichannel mix of digital & traditional marketing initiatives that will maximize your marketing ROI and work within your budget.
  • Implement game-changing, outcome-based marketing programs – and grow new skills and capabilities for your internal marketing team in the process.

Industries and Challenges

Our experience spans many industries and challenges, which provides us with unique in-depth perspectives that fuel the impact of our work with our clients. We help you make sense of your competitive situation, discover new possibilities you may never have considered and achieve marketing results that capture the full potential of your promise.

HEALTHCARE

PROFESSIONAL SERVICES

FINANCIAL SVCS, BANKING & INSURANCE

RETAIL

TECHNOLOGY

CONSUMER PRODUCTS

B2B

REAL ESTATE

AUTOMOTIVE

TRAVEL & LEISURE

IT’S FIRST ABOUT YOUR BUSINESS OUTCOMES,
NOT TECHNOLOGY

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YOUR BUSINESS GOALS

What do you want to accomplish as a business or practice, and how can Core Agenda help you get there?

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crowd of potential customers

FOCUS ON YOUR CUSTOMERS

What do your customers want in your fluid, hyper-competitive, and always-on market with many channels, touchpoints, and individual interactions?

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TECHNOLOGY & TRADITION

What is the optimal mix in a multichannel marketing program for your goals and customers – pragmatically balanced for your budget?

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Artificial Intelligence
Article

AI for your business? Opportunities but proceed cautiously

Artificial Intelligence technologies are still in their early stages of development. Despite the market hype, in many application areas, AI is complex and expensive to implement, with difficult to quantify ROI. There are areas, with caution, where AI-enabled solutions are worth the effort for businesses or practices to pursue today. We’ll walk you through some of the options to consider.

CORE AGENDA + BIRDEYE

Reputation Management for Small Businesses & Enterprises

Birdeye & other reputation management systems work spectacuarly when they are configured correctly – and can be extremely disappointing when they are not. Learn what professional implementation at no additional cost means to you.

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How can we help you?
Start building a better future for your business today.

Let’s talk.