CUSTOMER-FOCUSED MARKETING & STRATEGY
What do your customers really care about? How do you reach them? What happens when you put them first?
We combine in-depth insights with practical expertise to help you build a customer focused and growth oriented organization.
What we do
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Strategy
Strategy provides a focal point to make sense of the challenges of customer-focused marketing – aligning marketing efforts and optimizing opportunities against available resources.
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Customer-Focused Marketing
Core Agenda combines in-depth insights with practical expertise in marketing, operations, and economics to help you build a customer-focused—and growth-oriented—organization.
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Digital Marketing
Transformational digital marketing initiatives that provide competitive advantages for years to come – as well as dramatically improve digital marketing ROIs in the process.
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Marketing Technology
Core Agenda helps clients evaluate, select, strategize, and implement the best marketing technology solutions for their needs by using its Technology Leadership Approach.
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Business Analytics
Actionable customer insights & segmentation capabilities – those that allow you to allocate scarce resources where they’ll deliver the highest payoffs.
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Creative Services
Exceptional customer experiences taken one step further. We create a buzz. We develop the memorable. We creatively differentiate you from your competitive pack.
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In a nutshell …
We adapt leading, customer-focused marketing approaches, scaled to your current stage of organizational growth, and help you:
- Make sense of your marketing challenges and opportunities – specifically in the context of your goals, your industry segment, and your markets.
- Select the optimal omnichannel mix of digital & traditional marketing initiatives that will maximize your marketing ROI and work within your budget.
- Implement game-changing, outcome-based marketing programs – and grow new skills and capabilities for your internal marketing team in the process.
Industries and Challenges
Our experience spans many industries and challenges, which provides us with unique in-depth perspectives that fuel the impact of our work with our clients. We help you make sense of your competitive situation, discover new possibilities you may never have considered and achieve marketing results that capture the full potential of your promise.
HEALTHCARE
PROFESSIONAL SERVICES
FINANCIAL SVCS, BANKING & INSURANCE
RETAIL
TECHNOLOGY
CONSUMER PRODUCTS
B2B
REAL ESTATE
AUTOMOTIVE
TRAVEL & LEISURE
IT’S FIRST ABOUT YOUR BUSINESS OUTCOMES,
NOT TECHNOLOGY
YOUR BUSINESS GOALS
What do you want to accomplish as a business or practice, and how can Core Agenda help you get there?
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FOCUS ON YOUR CUSTOMERS
What do your customers want in your fluid, hyper-competitive, and always-on market with many channels, touchpoints, and individual interactions?
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TECHNOLOGY & TRADITION
What is the optimal mix in a multichannel marketing program for your goals and customers – pragmatically balanced for your budget?
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Article
AI for your business? Opportunities but proceed cautiously
Artificial Intelligence technologies are still in their early stages of development. Despite the market hype, in many application areas, AI is complex and expensive to implement, with difficult to quantify ROI. There are areas, with caution, where AI-enabled solutions are worth the effort for businesses or practices to pursue today. We’ll walk you through some of the options to consider.
CORE AGENDA + BIRDEYE
Reputation Management for Small Businesses & Enterprises
Birdeye & other reputation management systems work spectacuarly when they are configured correctly – and can be extremely disappointing when they are not. Learn what professional implementation at no additional cost means to you.
