How We Help Clients Unlock Growth
We help leaders rethink, execute, and measure their marketing efforts to build a foundation for faster than market growth.
The Growth Marketing Challenge
Successful CEOs today look to marketing to be a major driver for most or all of their company’s growth agenda. But many are less sure of how to approach a process to get there – particularly when they haven’t reached a point where the cost of a full-time CMO and marketing staff is justifiable. Often in these “marketing-lite” situations, they focus on a small set of disjointed initiatives or capabilities, and grow frustrated when promised value doesn’t appear. Core Agenda helps leaders unify the brand message of their initiatives so marketing efforts have an effective impact. We provide an integrated and optimized approach that unlocks each client’s growth marketing potential.
CMO as a Marketing Unifier
High growth today requires that diverse areas of an organization participate in contributing to marketing’s success. Functions from sales and product innovation to finance, technology, and HR – must see themselves as partners in marketing’s mission. This requires that Chief Marketing Officers build partnerships across organizations to unify the effort. Core Agenda provides sophisticated skill sets at the intersection of marketing, strategy, and technology to pull it all together. We maintain a priority focus on collaborative implementation of each client’s marketing programs.
Fractional CMO +
Our Approach: Embed as a part-time member of your leadership team as a fractional CMO: bringing you soup to nuts senior marketing expertise and implementation leadership. Coupled with a critical plus (+): an optional supporting team of on-call experts across every marketing functional area to plug your gaps as needed.
Our Focus: Increasing revenue with smarter resource allocation. Optimizing marketing costs without sacrificing effectiveness. Syncing marketing technology investments with an organization’s needs. Quantifying marketing ROI. Building capabilities for sustained performance improvements. Pulling it all together in an integrated, optimal plan. And implementing changes with a sensitivity to each client’s overarching business goals, leadership priorities, and organizational culture.
Our Expertise: Working with clients to build capabilities that help them establish a strong growth marketing foundation. We provide leadership to collaboratively make significant progress with our client’s marketing agendas:
- AI and Data Science
- Brand & Go-to-Market Strategies
- Customer Experience & Lifecycle Management
- Customer Segmentation, Insights & Analytics
- Digital Transformation
- Modern Marketing
- Pricing & Revenue Optimization
- Product & Portfolio Management
- State-of-the-Art Digital Platform Development
- System, Data & Talent Development
Our Experience: We’ve been helping clients understand and adopt new, digital-leveraging, innovative business models to drive growth since the dawn of the commercial Internet. We have decades of experience in designing and activating the visions of our clients. We are experts in how to blend strategy, marketing, and technology to turn unique opportunities into great businesses with unfair competitive advantages.
Our Plus (+) = Core Agenda Digital: Most organizations we work with have existing digital capabilities. But our clients often need additional resources to harness the power of data and artificial intelligence, modernize core technologies, and capitalize on new technology. New or upgraded core enablers may be required to optimize and automate operations, drive digital growth, and build state-of-the-art digital capabilities.
Core Agenda Digital is a unit within our firm that provides options for clients to cover gaps with these essential resources and core enablers. It combines in-house capabilities with an ecosystem of partners and alliances. This includes an exceptional team of engineers, architects, developers, designers, data experts, and digital team leads who work flexibly and seamlessly with our fractional CMOs.